Ubisoft sees 3D TVs ‘in everyone’s living rooms’ within three years
If we didn’t know better, we’d say Ubisoft’s UK marketing chief, Murray Pannell, has money riding on the success of 3D televisions. Speaking to Eurogamer, Pannell said that adoption of the technology will “start out slowly this year,” then boldly claimed that he “wouldn’t rule out the fact that this will be installed in everyone’s living room in three years’ time.”
Pannell’s crystal ball may be in HD (and 3D!) but only seems capable of looking into the future. If it could see the past, he’d know that the first consumer HDTVs hit the market 12 years ago in 1998, and that, according to an NPD report from May of this year, the technology has only managed to make its way into 64 percent of US homes in that time.
Of course, Ubisoft is a true believer in 3D TV, having released Avatar: The Game before 3D sets were widely available to the public, and is positioning itself as a major player in the space — so while it’s in the company’s best interest for the fledgling technology to succeed, it might want to keep its predictions somewhere remotely near the realm of probability.
Tags: 3dtv, Movies, murray-pannell, ubisoft
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